The Twin Cities Wellness Collective™ Podcast

#100: Mike and Gaby Grinberg- Mixing Business with Pleasure

August 17, 2020 Alex Morrall Season 1 Episode 100
The Twin Cities Wellness Collective™ Podcast
#100: Mike and Gaby Grinberg- Mixing Business with Pleasure
Show Notes

Mike Grinberg and Gaby Israel Grinberg join me to share their journey to starting Proofpoint Marketing and give us a glimpse into what it looks like to be in business with your spouse.

Mike Grinberg Bio: Mike cut his teeth professionally in paid media, SEO and analytics and has agency, in-house and start-up experience, working on e-commerce, B2B and CPG brands. Mike, a graduate of the University of Minnesota, double-majored in business and graphic design and always thought he’d be a designer. After various internships, it was clear he was better suited for a career in digital marketing over design.

From a very early point in his career, Mike always knew he wanted to be an entrepreneur and strike out on his own. Though he never thought it would be with his wife, and he never imagined it would be as head of an agency. In fact, those were two things he said he did NOT want to do. But life has a funny way of pushing you toward the right path, one way or another.

As the fearless leader of Proofpoint Marketing, Mike is responsible for the day-to-day operations of the business, as well as new business development and overseeing the Performance Media Team.

When not working, Mike enjoys working out, listening to podcasts, running with his German Shepherd Samson, and being a Dad to Lana Rose. He is also a self-professed adrenaline junky and counts skydiving and scuba diving as some of his favorite experiences in life, so far. Hiking and anything outdoors is a close second.

Gaby Israel Grinberg Bio: Gaby started her career in her beloved Boston, after graduating from Boston University with a degree in communication. She honed her marketing and creative skills at a multi-cultural advertising agency in the client services side of the business. She delved into digital very early in her career and never looked back (though she does have a sentimental place in her heart for anything printed). Her love of writing led her down a path of content development and ultimately to social media marketing. After moving to Minneapolis in 2010, she continued honing her digital chops and worked in various agencies and in-house teams, including Sleep Number and Target.

As Vice President and Co-Founder, Gaby heads up the Client Services and Performance Content teams, and also supports New Business Development and marketing for the agency. She is the unofficial CMO and CCO (Chief Culture Officer) of Proofpoint. She is also officially and affectionately known as the “Breaker of Bottlenecks.”

While not at work, Gaby enjoys working out, creating photo books, consuming anything related to design and home decor, gardening, spending time with friends and family, and adores being a mom to Lana Rose. In her spare time, she also volunteers with the March of Dimes and is active in the prematurity community in the Twin Cities. One day, she plans to pen a children’s book inspired by the family’s journey with prematurity.

Links From The Episode:

Proofpoint Marketing Website
Gaby Israel Grinberg on LinkedIn
Mike Grinberg on LinkedIn
Mike and Gaby's New Podcast, "Mixing Business with Pleasure" Launches on August 18th!